
In Surrey — from the bustling shopping districts of Guildford to the peaceful residential streets of Fleetwood — local businesses live and die by their reputation. And nothing builds customer trust faster than a collection of glowing Google reviews.
But here’s the challenge: How do you encourage satisfied customers to leave that coveted 5-star feedback without coming across as pushy or desperate? The answer lies in timing, approach, and making the process effortless for your Surrey customers.
Whether you’re a contractor in Newton, a restaurant owner in Cloverdale, or run a service business in Whalley, these proven strategies will help you build a review profile that attracts more local customers.
🎯 1. Master the Art of Perfect Timing
The golden rule of review requests? Strike while the iron is hot.
Right after completing a successful job — whether it’s installing a new roof in Newton or perfectly landscaping a backyard in Cloverdale — that’s your moment. Your customer is experiencing peak satisfaction, and the positive experience is fresh in their mind.
Pro tip: Don’t wait days or weeks. Ask within 24-48 hours while they’re still feeling good about their decision to choose your Surrey business.

📱 2. Remove Every Possible Friction
Make leaving a review so simple that your customers can do it in under 60 seconds.
Here’s how:
- Send a direct Google review link via text message
- Include QR codes on receipts and business cards
- Add the review link to your email signature
- Create a simple landing page with your review link
Surrey-specific tip: Include your service area in follow-up messages like “Thanks for choosing us for your Whalley home project — here’s a quick link to share your experience.”

💬 3. Personalize Every Single Request
Generic review requests get ignored. Personal ones get results.
Instead of “Please leave us a review,” try:
“Hi Sarah, thanks for trusting us with your Surrey kitchen renovation. If you’re happy with how your Guildford home turned out, a quick Google review would help other Surrey families find us too!”
Mention the specific service, their neighborhood, or a detail from your interaction. This personal touch makes your request feel genuine, not automated.

💬 4. Respond to Every Review (Yes, Every Single One)
This strategy serves double duty: it shows potential customers you’re engaged, and it encourages more reviews from existing customers who see you actually read and respond.
For positive reviews: Thank them by name and mention something specific about their project or experience.
For critical reviews: Stay professional, acknowledge their concerns, and offer to discuss solutions offline. Other Surrey residents are watching how you handle feedback.
🏆 5. Turn Reviews Into Marketing Gold
Don’t let great reviews hide on Google. Showcase them everywhere:
- Feature review highlights on your website homepage
- Share customer testimonials on your Surrey business social media
- Include review quotes in your marketing materials
- Create “Customer Spotlight” posts featuring local Surrey clients
🚀 Ready to Grow Your Surrey Business Reputation?
Building a strong review profile takes time, but the impact on your local Surrey business is immediate. More reviews mean higher visibility in local searches, increased customer trust, and ultimately more business from your community.
Are you a Surrey-based business owner looking to expand your local presence? Consider adding your listing to local directories like BCServiceFinder.ca to start building authentic, local reviews. Don’t have a professional online presence yet? Many local marketing experts can help you establish your digital foundation.
❓ Frequently Asked Questions
Do I need a Google Business Profile to receive reviews?
Absolutely! It’s free to set up and essential for local Surrey businesses. This is your foundation for being discovered and reviewed by local customers.
Can I offer discounts or incentives for reviews?
No — Google strictly prohibits incentivizing reviews. Focus on providing exceptional service that naturally inspires positive feedback.
What should I do if I receive a negative review?
Stay calm and respond professionally. Thank them for their feedback, acknowledge their concerns, and offer to resolve the issue privately. This shows other Surrey customers you care about service quality.
Can negative reviews be removed from Google?
Only if they violate Google’s review policies (spam, fake content, or inappropriate language). Legitimate criticism, even if unfavorable, typically stays published.
👥 Found This Helpful? Share the Knowledge!
Tap the Share button if this guide helped your Surrey business strategy! Tag a local business owner who could benefit from more 5-star reviews.
Got additional tips or questions about building reviews in Surrey? Drop a comment below — we love hearing from the local business community and regularly update our guides based on your feedback!
What’s working for your Surrey business? Share your review-building success stories to help other local entrepreneurs thrive.
Building trust in Surrey’s competitive business landscape starts with authentic customer reviews. Start implementing these strategies today and watch your local reputation grow!